Drive B2B Digital Marketing strategies and channel operations excellence Provide world-class digital marketing initiatives across all digital channels to elevate GTM strategy for our Industry segments, our products and services, to increase visitor engagement, generate sales leads and support overall sales objectives Provide strategic and tactical expertise on key areas such as website content strategy, campaigns, user journeys, user experience, visitor engagement, marketing automation, demand generation (Pardot), lead management (salesforce), social media engagement, mobile marketing and web analytics Cooperate with Industry Marketing & Product Marketing teams, Communications/PR, Regional Sales and contribute with digital strategies and concepts from ideation, planning to execution following agreed roadmaps, milestones and objectives Translate business requirements and sales objectives into actionable and measurable digital marketing programs and strategies Work with IT, operational support and web developer teams when building new capabilities and technical features which might be required in your marketing programs
A passion for cutting edge digital innovations and computer technologies Bachelor’s or associates degree inMarketing Communications or equivalent with a strong digital marketing background required, Master’s degree a plus 5+ years of (digital) marketing experience in agencies or multinational enterprise, preferably in a computer high-tech ecosystem Basic technical understanding, enabling to work with CMS, CRM, CSS, HTML, API, SFDC, PARDOT, etc. Be able to visually showcase your ideas, concepts, layouts with non-digital stakeholders. Create detailed project documentation containing flowcharts, roadmaps, wireframes, interaction patterns, content architecture, etc. Proactive and self-driven individual with an organized, efficient and results oriented problem-solver mentality. Excellent verbal and written skills in English (company language). German would be a plus (but not required) Convincing and intriguing presentation skills to explain ideas and concepts to stakeholders and Senior Management
By joining Hexagon's team, you will have countless opportunities to develop your skills within a creative atmosphere that encourages innovation and dynamic exchange of ideas between employees around the world. Are you ready to take the next step to develop your career in a professional global organisation like ours? Do you see yourself as part of this innovative and exciting company? Then apply today!